Not because we’re temperamental designers—we’re pretty sure we’re not—but because good design and good relationships are built a certain way. Both are products of clear communication, strategy, functionality and trust. Bad things happen when you compromise on those. Bad design happens. We’re here to make good design with you. Design that solves problems beautifully and engages audiences meaningfully.
That’s good stuff, right? That’s why we do it. Here’s is how we do it:
Design is not about making deeply ugly things prettier on the surface. Design is communicating from the inside out through custom solutions tailored to specific problems. All that customizing, tailoring and specifying relies on correctly identifying the problem and its context. Research and discovery allow us—and you—to fully understand the problem and define goals to map the solution to. For projects big or small we don’t take shortcuts because gaps in the process create holes in the solution.
Content is what you say, design is how you say it. If you don’t have anything to say, we don’t have anything to design. If you’re not saying the right thing, design can’t fix that. Content drives the design solution. Without fully considered content or a detailed content strategy, the design process can’t be successful—it really can’t even begin. We start by helping you evaluate and align content so we have something to build great design around.
Good design isn't about what you want or what we want, it’s about what your audience needs. Preconceived notions and personal preferences won’t get you closer to your audience. Anticipating and understanding the needs of end-users increases the odds they’ll actually receive and interact with your message. That’s super important. It’s kind of the whole point. We look for obstacles between you and your audience and remove them so you can say the right things to the right people.
We want you to love design as much as we do. Good design is a product of good collaboration. Not you giving us orders we can't question. Not us delivering solutions you had no hand in. Collaboration is working together every step of the way. We call. We email. We setup meetings. We ask lots of questions. We do it often, because we want you to be an active participant in building something we can both love.