An event identity that proves an expression of hair is an expression of self
Client
The Des Moines Art Center
Services
Brand Identity
Collateral
Motion
A full blowout
The Des Moines Art Center’s biennial Big Hair Ball is a much anticipated celebration of personal expression through fashion and, of course, hair. Tasked with branding the event, we capped four ethereal faces with coifs fashioned from the ultimate symbol of self identity—and then tinged everything with a hint of debauchery. The provocative poster series created significant buzz for the event and garnered a Communication Arts magazine cover.
Do you like to watch?
Setting the event identity in motion, we explored the disconnect between inner desire and outward expression through a video collage of found imagery from vintage yearbooks, vocabulary cards, pin-up calendars and beefcake magazines. The video was projected onto the oversize gallery walls of the Des Moines Art Center during the event, silently asking attendees if they really are who they appear to be.
