Identity and brand refresh for a truly unique grooming experience
Client
The Groom Room
Services
Brand Identity
Collateral
Illustration
Signage
Look sharp
Having already garnered a loyal following, the Groom Room barber shop was ready for an identity to reflect their success and grow their customer base in a niche market. The Groom Room offers traditional services with a focus on expertise, customer experience and an everyday luxury. The new identity explores classic themes with refined modern elements, matching the values of the business and meeting the expectations of their audience. The full brand launch included an identity system, environmental graphics and collateral.
Inside and out
Building off of elements of the identity we designed exterior and interior signage for the Groom Room to further influence the customer's brand experience. Simple, clean, and classic expressions of the identity promote the Groom Room's motto, Look Sharp, with bold confidence.
Telling the story
We worked with photographer Greg Scheidemann to visually communicate the unique customer experience The Groom Room provides. High contrast black and white imagery maintains sharp focus on the exacting details and rituals of service in which their master stylists take great pride.
